Friday, May 10, 2019

Analysing Media Output Essay Example | Topics and Well Written Essays - 2500 words

Analysing Media Output - Essay ExampleIn effect, dependability of the study was affected. In another study where quantitative study was also used, the need for the researchers to rely alone on special data prevented them from collecting secondary data that could answer statistical questions that the respondents in the primary research could not answer. Internal validity was therefore affected in the research. In effect, when the two approaches be combined, there is a better unification of the merits of undertaking nub analysis than when only one of the approaches is used. 2. Media content can be used to map long-term fond and hea soish change. Discuss, mentioning the main challenges for this kind of research in your answer. Generally, the media is described as the eye of society, meaning that the media is an institution that is designated to reflecting on the happenings of society in a manner that entertains, educates and informs the populace (Machin, 2007). The media is also seen as a third party critic of society as the media is expected to belong to a line of argument that is devoid of subjective judgment but alternatively filled with objective criticism (Fairclough, 1995). Once the latter is done properly, the media should be referred to as an authoritative point of reference for decision making on issues that affect society. Meanwhile, the media carries itself to the populace or audience through the content that it carries, and therefrom media content. If any reference is being do to the role of the media in society therefore, one could be referring right off to media content. In a recent study, it was identified that the media content has so much power when it comes to influencing social and cultural changes because of the generalized influence that the media has on the society (Riffe, Lacey and Fico, 1998). By this relation, it will be pointed out that society is made up of the social and cultural dynamics of people and so if media content c an influence society, then it can easily influence social and cultural change. There are indeed a turn of events of ways that media content can influence social and cultural change but one of the commonest of these has been embed to be the manner in which long term strategic changes are made based on media content. Through means and theories such as framing theory and agenda setting theory, the media can eternally use its content to champion certain key social and cultural issues that it deems as befitting for societal adherence. Once this happens, media content will be directed towards these issues that the media is seeking to champion. The ultimate effect of the application of such theories has also been that society comes to accept the issues that the media sets aboard (Humphrey, 2001). In effect for all long term social and cultural changes that are sought, the likelihood of inculcating the view points of the media content is higher. All the discussions above notwithstanding , there are a number of challenges that can met in

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